Since your aim is to create a legible email signature, it’s best to steer clear of excessively bright or light font colors. We recommend using the same font for the body of your email and your signature so the signature doesn’t distract from your message.
An easy-to-read email signature is between 11pt and 13pt. Your email signature should not be so large that it stands out more than the main body of your email, or so small that it is hard to read. Keep in mind that most people are trying to get through their emails quickly – if your signature is hard to decipher, they may well ignore it. If you choose a font that is heavily cursive or stylized, even if it is displayed correctly it will probably take longer for the recipient to read. Make sure your email signature is easy to read So when choosing your font, think about what impression you are trying to convey to your recipients. Keep in mind that many people perceive sans serif fonts like Arial as more modern, clean, and no-nonsense, while serif fonts can seem more traditional and conservative. However, some serif fonts such as Times New Roman are widely compatible with devices and programs, so you can select one for your email signature if you like. Sans serif fonts are more typically used for screen reading, while serif fonts are more commonly found in print media like books and newspapers. A “serif” is simply the decorative foot that finishes off the stems of a letter, like this – serif fonts have them, sans serif fonts don’t.
The two major font families are serif fonts and sans serif fonts.
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